18 Jan 2018
Produce your branding roadmap - our tailored advice on the best trade marking options for your brand. To assist you in the selection of your brand we will conduct searches of :
- Trade Marks Register
- ASIC register
- Domain names register
- Bonus tailored branding roadmap
so you can select a name that is right for your business. This assists you to know whether or not your proposed brands conflict with existing brands.
Do I use ™ or ®?
™ = you are using your mark. It has not been registered.
® = your mark is a registered trade mark.
®has a much higher level of protection as the owner has invested time and money in protecting its brand.
The major difference between the two is in relation to your rights of enforcement.
A registered trade mark under the Trade Marks Act 1995 gives you the exclusive legal right to use, license and sell your intellectual asset in Australia. Protecting your trade mark will protect the identity of your goods and services, and prevent others from imitating your brand. A registered trade mark can provide legal protection and enable you to stop others trading with it.
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