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Brand selection and apply for Australian trade mark

Brand selection and apply for Australian trade mark

18 Jan 2018

  • Brand Selection  and your branding roadmap
  • Click & Pick Full Application 1 class 
  • Step-by-step progress reporting 
Additional:
  • IP Australia fees $250 per class  
  • 10 year Registration submission $100

Today’s branding is tomorrows asset.  It can be a valuable asset when you value or sell your business.
  • You can sell your registered mark or licence the use of it to another.
  • Registration provides you with brand protection throughout the whole of Australia.
  • You can stop others from using your registered mark more easily and quickly.
  • Your brand will have the added legal protections of the provisions of the Trade Marks Act 1995

Infringement
A person will infringe your registered trade mark if the person uses as a trade mark a sign that is substantially identical with, or deceptively similar to, your trade mark in relation to goods or services in respect of which your trade mark is registered.
 
Substantially identical - The test is a side-by-side comparison taking into account their similarities, differences, essential features and the total impression of resemblance.

Deceptively Similar - When a mark so nearly resembles another it is likely to deceive or cause confusion.  Also known as the imperfect recollection test.

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